Impact narratives & campaigns

In today’s stakeholder economy, many companies are struggling to engage employees, customers and investors in their long-term sustainability journey


We create insights-driven narratives and campaigns that capture your company’s sustainability impact and transformation – from identifying where your stakeholders are and what they care about, to defining your ambitions and helping you get there. 

We don’t just announce milestones. We engage your stakeholders in the broader journey, building trust by relying on facts and demonstrating commitment.


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“Imagine credible, compelling communication that excites investors, motivates employees and positions your company as a leader in the sustainability transition.”

What we offer

  • We articulate your sustainability challenges and the actions you are taking towards solutions. By building themes, messaging and stories that support your narrative, we ensure consistent communication across different channels.

  • We help you take a streamlined approach to content themes and topics through workshops, content playbooks and plans, and develop engaging and informative content for your corporate reports, websites and other digital channels.

  • We design and activate multi-channel campaigns that raise awareness of your sustainability initiatives and engage stakeholders in meaningful ways.

  • From workshops and events to full-scale campaigns and programmes, we educate employees on your company's sustainability efforts through active participation


Our end-to-end solution: Impact communications

From strategy to engagement, we can support you through each stage of your sustainability journey. 

  • 01

    Sustainability strategy

    By identifying the social and environmental topics that matter most to your stakeholders, we help you shape a strategy with clear goals and plans.

  • 02

    Impact narratives

    We define the right positioning for your sustainability strategy and develop the impact narrative that your business will communicate with stakeholders.

  • 03

    Engagement plan

    By analysing your stakeholders, we create a multi-channel engagement strategy that ensures the right message connects with the right audience at the right time.

  • 04

    Reporting delivery

    Using our expertise in reporting frameworks, we create your corporate reports (from copy to design and publishing) and bring your sustainability stories to life. 

  • 05

    Campaign activation

    We develop all the content you need to roll out your engagement plan and get your stories out to the world – from articles and videos to podcasts and events.


What are your biggest content challenges?

Are you having trouble transforming your corporate messaging into compelling stories? Or appealing to each one of your stakeholder groups? Maybe you’ve got the storytelling part down but struggling to get relevant content out in a consistent, user-friendly way?

Get this handy guide to learn how to use value-based content to build connection, engagement, and loyalty with all your different stakeholders.  

 

Request a copy  nhawkins@blacksunplc.com

Ready to engage your stakeholders? 

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